Telegram gifts log $44.8m in sales as MRKT leads trading

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Telegram collectible gifts have recorded 40.8 million TON in sales, valued at roughly $44.8 million, across nearly 1.91 million transactions in the 30 days to Nov. 13, 2026.

Summary

MRKT and Portals handled a combined 78.2% of the reported 30-day trading volume.
Weekly gift sales rose 4.9%, with Plush Pepe leading the most expensive transactions.
Sales Tracker valued 125 upgraded gift collections at 130.3 million TON on Nov. 13.

Sales Tracker’s dated fact sheet puts the transaction count at 1,909,462 across eight marketplaces, with MRKT taking 44.1% of volume and Portals accounting for 34.1%.

The independent data provider tracks completed trades in Telegram gifts, collectible usernames and anonymous phone numbers. Its gift index covers 125 upgraded collections, 7,940 models and 12.07 million individual items.

Telegram gift trading is concentrated in two marketplaces

MRKT and Portals together handled more than three-quarters of the 30-day volume. Telegram’s own marketplace accounted for another 12.4%, according to figures supplied by Sales Tracker, leaving 9.4% for the other five venues.

Across the full period, the reported volume and transaction count work out to an average of approximately 21.4 TON per sale. The calculation divides total turnover by completed transactions; it does not measure the typical gift’s listing price.

By Nov. 13, the provider had recorded 15.37 million gift sales worth 252.3 million TON since January 2025. Plush Pepe was the largest collection by its market-cap measure, at 19.6 million TON, while the combined gift market stood at 130.3 million TON, or $144.2 million.

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Plush Pepe leads the week’s biggest gift sales

In its weekly report for Nov. 2–8, Sales Tracker recorded 9.02 million TON across 471,490 sales, with turnover up 4.9% from the previous week.

MRKT handled 42.9% of weekly volume, followed by Portals at 29.1% and Telegram at 16.5%. The busiest day was Nov. 2, when 73,637 transactions generated 1.53 million TON.

Plush Pepe #1348, featuring the Milano model, sold for 39,600 TON on Market App on Nov. 4. Scared Cat #1002, an Obelisk model, followed at 17,800 TON on Getgems, while Plush Pepe #648, a Gummy Frog model, fetched 17,000 TON on Telegram.

“Gift volume rose 4.9% week on week, on more sales, and MRKT stayed the busiest market,” the Sales Tracker team said.

Among the busiest collections, Plush Pepe’s average sale price climbed 12% to 7,645 TON across 70 transactions. Vice Cream gained 8.5% to 5.38 TON, while Lucky Locket’s average slipped 4% to 27.8 TON.

Completed sales and collection values use different measures

Sales Tracker’s methodology draws on public marketplace records, Telegram gift pages and blockchain transactions. It says a completed sale observed both on a marketplace and on-chain is counted once, with buyer fees included where the marketplace adds them.

Its collection market cap multiplies the cheapest available listing, or the last sale when necessary, by the number of gifts issued. Historical dollar sale values use the token price at the hour of the transaction.

The provider defines a floor as the lowest current listing across the marketplaces it follows. Sold items and listings no longer shown by their marketplace drop out of that measure. For its price charts, the service uses medians or damped averages to limit the effect of an unusually priced sale.

Beyond gifts, its Nov. 14 market data lists 4.41 million TON in 30-day collectible username sales and 6.72 million TON in anonymous +888 number sales. The username figures cover transactions of at least 100 TON, with 3,740 qualifying trades; the number market recorded 1,991 sales.

The same dataset does not assign usernames a market cap because they have no fixed supply or common floor. Its number-market valuation uses the cheapest number listed on Fragment multiplied by the numbers in its records.

Telegram’s wallet rollout has expanded access to collectibles

As crypto.news previously reported, Telegram introduced tradable collectible gifts in January 2025. Upgrades give gifts distinct appearances and secondary attributes, including backgrounds, symbols and numbers, and allow transfers between users or trading on NFT marketplaces.

Telegram’s launch announcement said upgrades cost Stars, its in-app currency, to cover blockchain fees. Buyers could send a gift already upgraded so the recipient could reveal its collectible appearance inside the chat. More than 20 existing gift types could be upgraded at launch, including Homemade Cake, Jelly Bunny and Santa Hat, with over 1,400 possible appearances.

In November, founder Pavel Durov reported 700,000 new wallets created within 48 hours. He attributed the registrations to automatic activation when someone receives Grams, with the wallet supporting purchases of gifts and collectible usernames.

US users gained an earlier route into the ecosystem through the TON Wallet rollout in July 2025. Developed independently by The Open Platform, the wallet enabled stablecoin transfers, token swaps, and digital-asset management within Telegram’s interface.

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